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Qualified Leads

The People Who Want What You Offer

The Internet is a tool for you to attract qualified leads. Those people who are actually searching for what you and your business provide.

Lets take a moment to look at this much used word.

Leads are People First


The term lead is commonly used in sales and marketing to refer to a person who is potentially interested in your product or service. The most important word in that sentence is person.

Leads are people.

And on the internet, they are people from many different places, and perhaps different cultures. Once you have connected with someone, always keep that person central to the conversation.

What are they looking for?

How can you help them find it?

Before that conversation can happen, you need to create an avenue for the connection to take place.

People find you through your marketing efforts.

In the offline world, there are standard ways of marketing, that may be familiar to you. Many entrepreneurs use them.

Tapping into your warm market, also known as family and friends, is one way. Cold calling is another.

In an online world, things can function quite differently.

The Information Superhighway has created the possibility of reaching enormous groups of people with a single message.

This changes the picture.

Twenty-first Century Marketing


Internet marketing and the evolution of social marketing online, have created viable, exciting ways to reach people with your message.

Many people. Any time of day or night. These are highly qualified leads.

• They are searching for a solution online

• They find you via your online marketing

• They contact you

They are qualified because these folks have indicated an interest right off the bat. They want to know more about you, your product or service, and may be interested in doing business with you.

Your marketing plan can be implemented so that you are:

Attracting Qualified Leads


In marketing, generating your own leads is always a better way to go.

Why?

Because they are interested specifically in YOU.

And with Internet marketing, by using proven online strategies, it is quite possible to attract your own leads. This means that:

People search for a solution to their problem, and find you.

Now that is a qualified lead.

Through your website or blog, with the use of online articles, social networking sites and other online avenues, the searcher is able to make a connection with you before you even speak to them.

This does not mean that once they have found you they will immediately choose to do business with you.

It does mean, however, that they WANT to talk with you about what you have to offer.

People who find you in this way are also referred to as pre-qualified leads, because in a way, they qualify themselves before they even talk with you!

Lets look at this a little closer.

When you generate your own lead, the person who lands at your website is on a mission. They are searching for a solution - something specific - that they want or need.

Many Roads Can Lead to YOU

Someone may read an article you published in an ezine,
that links to your website or blog.

Someone else may find you via a social networking site.
They may even read what someone else is saying about you!

Yet another person encounters your landing page in their search for a solution.

You attract qualified leads to yourself and your online business.

And that's what attraction marketing is all about.


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