|
In order to succeed at your home business, you will need to attract qualified leads, people who are interested in what you have to offer. Lets take a moment to look at this word.
Leads are People First
The term lead is commonly used in sales and marketing to refer to a person who is potentially interested in your product or service. The most important word in that sentence is person. Leads are people.
And on the internet, they are people from many different places, and perhaps different cultures. Once you have connected with someone, always keep that person central to the conversation. What are they looking for? How can you help them find it? Before that conversation can happen, you need to create an avenue for the connection to take place. This is done through your marketing efforts. In the offline world, there are standard ways of marketing, that may be familiar to you. Many entrepreneurs use them. Tapping into your warm market, also known as family and friends, is one way. Cold calling is another. These
cold and warm markets
can produce potential clients or customers, if you are able to successfully navigate the waters. In an online world. . . The Information Highway has created the possibility of reaching enormous groups of people with a single message. This changes the picture.
Twenty-first Century Marketing
Internet marketing
and the evolution of
social marketing
online, have created viable, exciting ways to reach people with your message.
Many people. Any time of day or night. These are highly qualified leads. What are the characteristics of a qualified lead? • They find you via your online marketing • They contact you through your website or blog They are qualified because these folks have indicated an interest right off the bat. They want to know more about you, your product or service, and may be interested in doing business with you. Your marketing plan can be implemented so that you are. . .
Attracting Qualified Leads
In marketing, generating your own leads is always a better way to go. Why? Because they are interested specifically in you. And with
Internet Marketing,
by using proven online strategies, it is quite possible to attract your own leads. This means that. . . People search for a solution to their problem, and find you.
Now that is a qualified lead.Through your website or blog, with the use of online articles, social networking sites and other online avenues, the searcher is able
to make a connection with you before you even speak to them. This does not mean that once they have found you they will immediately choose to do business with you. It does mean, however, that they want to talk with you about what you have to offer. Sometimes people who find you in this way are referred to as pre-qualified leads, because in a way, they qualify themselves. Lets look at this a little closer. When you generate your own lead, the person who lands at your website is on a mission. They are searching for something specific, that they want or need. Again, how did they find you? They may have read an article you published in an ezine. Maybe they read something posted on your blog, or on a social networking site they may have even read what someone else is saying about you! One way or another, when they were searching the internet: They found a link to you, because your marketing put it there. In this way, you have attracted a qualified lead to yourself and your online business. And that's what
attraction marketing
is all about.
Return to Top of Qualified Leads
Cold Calling and Warm Market Leads
Contact Jan
Home Page
|
