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Over the last several years, there has been an upsurge in the availability of MLM products addressing nutrition. What changed? The passage of the Dietary Supplement Health and Education Act (DSHEA) in 1994 had a big impact on companies marketing nutritional and herbal products.
The DSHEA allowed these companies to market their products as food, thus removing them from the lengthy and sometimes costly approval procedures previously required. This opened the door for dietary supplements and other nutritional products to be made available to the public at reasonable prices. The multi level marketing industry recognized this as an opportunity for new product research, development and promotion. Products addressing nutritional needs soon became available. Through network marketing companies, distributors enjoyed the benefits at wholesale prices.
Health and Wellness Revolution
World-renowned economist
Paul Zane Pilzer
states that the wellness industry is now on track to become a trillion dollar industry. MLM products developed to address this need and the rising popularity of MLM opportunities creates a winning combination: A network marketing company with health and wellness products. That's a powerful duo, and that's not all. There is a third piece.
Nutrition, Network Marketing and Baby Boomers
How many baby boomers are there? Census 2000 counted 79.6 million US residents born between 1946 and 1964, the years commonly referred to as the baby boom. While the members of this generation may have a variety of needs and issues, one thing is common to all: Baby Boomers Want to Remain Healthy Products regularly sought by baby boomers in a search for optimal health are those that address:
• good nutrition • weight loss • skin care • healthy lifestyle • aging Align with a network marketing company whose products meet some combination of these needs, and you will be engaging in an active and growing market within a thriving industry. Marketing nutritional products to the baby boom generation can create a win-win situation.
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