Dale Carnegie
The Master of Building Relationships 
In 1936, the world economy was struggling to recover from the worst downturn in recorded history. Originating in the United States with the unprecedented stock market crash of 1929, what was soon to become known as The Great Depression was worldwide. It was in that same year that a little self-help book was published by Simon & Schuster. The author was Dale Carnegie. A massive bestseller, How to Win Friends and Influence People has been reprinted again and again, and has sold more than 15 million copies worldwide. His principles are simple, and are studied to this day. The book is a mini-guide in relationship building. Several decades and a world of changes later, this book still appears on the list of recommended reading for entrepreneurs.
Of course not. But what that understanding gave him was a solid theoretical base from which to grow and thrive. He built his business on relationships. Always Give FirstIn this world of instant communications, where email has replaced the postal letter, and cell phone conversations follow you down the street, it can be easy to forget what it’s all about. People want to do business with someone they know and trust. That someone is YOU. The more personal and direct you make your message, the more positively people will respond. Become a good listener. Put the needs of your client, customer, business partner first. Help them solve their problem, even if it means referring them to someone else. And don’t worry about it. Someone is looking for what you have to offer. And what goes around comes around. That referral just may come back to you. Tenfold.
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