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An Essential Skill for the Entrepreneur Copywriting refers to "writing copy" in all of the various forms required to promote yourself and your products or services. Learning how to do this well can literally transform your business.

No matter how you slice it, you will be doing a lot of writing. Inspire your readers to take the actions you want them to take! • web pages • blog posts • special reports • ebooks • emails |
If you do not consider yourself to be a writer, or the thought of writing all that stuff makes you cringe, you’re in the right place. Or as I often say "the write place.” Acquiring a handful of helpful tips and tricks can make the writing you need to do a whole lot easier. Copywriting is a skill that can be learned. And it will make a HUGE difference for your business!
Home Study Course
If you are someone who works well independently, a home study course may be the way to go. I’ve got a good one to recommend. Long-time copywriter David Garfinkel has crafted a unique quick-study course for beginners:

This clever course quickly puts some easy-to-use tools in your hands. Included are marketing techniques that you can implement right now, and over 100 templates that can be customized to fit your needs. Session 1: 6 Simple secrets That Will Put the Power of Copywriting Right in the Palm of Your Hand Session 2: Emails That Attract More Prospects and Retain More Customers
Session 3: How to Increase Conversions on Lead Capture and Sales Pages
Session 4: Writing to Sustain Satisfying Relationships
Session 5: 7 Ways to Add Sales Magnetism to Written/Audio/Video Instructions, and to Motivational Content
Session 6: Add Intrigue to What You Say in Community Conversations: Blogs, Forums, Social Networking
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This is a “crash course” for a reason! David Garfinkel offers good information and techniques that you can put to use immediately.
The Ultimate Copywriting Crash Course
Coming Soon! New Class from Writer Jan
Often, the best way to learn a new skill is to take a class. I’m talking about LIVE SESSIONS IN WEBINAR FORMAT, with the instructor available for comments and questions. A place where you can stretch your wings, be coached in the direction you need to go, and receive knowledgeable feedback on your writing: web page content, blog posts, email series and more. I am developing just such a class! • Stepping up to bat: embracing the copywriter within• How and where to get new ideas • Headlines: make them stop and take notice • That first sentence can open the door • Content you didn't write and what it means to you • Web pages: your storefront presence • Blog posts: your lifeline to leads and customers • Email Autoresponder Series: the well-written autopilot |
If you would like to be on the email list for information regarding this exciting new writing class, fill in the contact form below.
Be sure to include your comments!
Jan's blog: WriterJan.com
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